This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
2.5 days per week (20 hours per week)
Study Mode and Assessment Methods
This course is delivered in a classroom environment and includes theory, group discussions, case studies, presentations, role plays, research, projects, workplace simulated activities, computer activities and written assessments.
Recognition of Prior Learning / Credit Transfer
Do you already have existing skills and knowledge and don’t need additional training? Have you done previous training? Please contact our office if you would like to undertake Recognition of Prior Learning (RPL) or apply for credit transfer.
All international students must provide evidence of English proficiency equivalent to IELTS overall score of 5.5, be over 18 years of age and have completed Australian Year 12 or equivalent.
Pathways into the qualification
Students may choose to enter after completing the BSB51215 Diploma of Marketing.
There are 12 units in this qualification. Students must successfully complete the following units:
BSBADV602 - Develop an advertising campaign – Core
BSBMGT616 - Develop and implement strategic plans – Core
BSBMKG609 - Develop a marketing plan – Core
BSBMKG603 - Manage the marketing process – Elective
BSBMKG607 - Manage market research – Elective
BSBMKG608 - Develop organisational marketing objectives – Elective
BSBINN601 - Lead and manage organisational change – Elective
BSBMGT605 - Provide leadership across the organisation – Elective
BSBMGT617 - Develop and implement a business plan – Elective
BSBMGT608 - Manage innovation and continuous improvement – Elective
BSBFIM601 - Manage finances – Elective
BSBMKG523 - Design and develop an integrated marketing communication plan – Elective
Enrolment Officer, Salford College, level 11, 68 Grenfell Street, Adelaide 5000. | Telephone: (08) 8232 6190
Email: firstname.lastname@example.org | Enrolment form: www.salfordcollege.edu.au
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