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Diploma of Marketing and Communication

CRICOS CODE: 094437D   Program Code: BSB52415

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Description
This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Course Duration
2.5 days per week (20 hours per week)

Study Modes and Assessment Methods
This course is delivered in a classroom environment and includes theory, group discussions, case studies, presentations, role plays, research, projects, workplace simulated activities, computer activities and written assessments.

Recognition of Prior Learning / Credit Transfer
Do you already have existing skills and knowledge and don’t need additional training?  Have you done previous training?   Please contact our office if you would like to undertake Recognition of Prior Learning (RPL) or apply for credit transfer.

Entry Requirements
All international students must provide evidence of English proficiency equivalent to IELTS overall score of 5.5, be over 18 years of age and have completed Australian Year 12 or equivalent.

Pathways into the qualification
Students may choose to enter after completing the BSB42415 Certificate IV in Marketing and Communication
Students must complete the following core units from the Certificate IV in Marketing and Communication

  • BSBMKG418 – Develop and apply knowledge of marketing communication industry
  • BSBCMM401 – Make a presentation
  • BSBCRT401 – Articulate, present and debate ideas
  • BSBMGT407 – Apply digital solutions to work processes
  • BSBMKG417 – Apply marketing communication across a convergent industry

Pathways from the qualification
After completing Diploma of Marketing and Communication, students may progress to BSB60515 Advanced Diploma of Marketing.

Packaging Rules
There are 12 units in this qualification. 3 core units plus 9 elective units.

Students must successfully complete the following units:

BSBMKG507 – Interpret market trends and developments – Core
BSBMKG523 – Design and develop an integrated marketing communication plan – Core
BSBPMG522 – Undertake project work – Core
BSBMKG521 – Plan and implement sponsorship and event marketing – Elective
BSBMKG525 – Design effective web search – Elective
BSBMKG514 – Implement and monitor marketing activities – Elective
BSBMKG501 – Identify and evaluate marketing opportunities – Elective
BSBMKG502 – Establish and adjust the marketing mix – Elective
BSBMKG506 – Plan market research – Elective
BSBFIM501 – Manage budgets and financial plans – Elective
BSBMKG526 – Develop strategies to monitor digital engagement – Elective
BSBMKG527 – Plan social media engagement – Elective

Further Information:

Enrolment Officer, Salford College, level 11, 68 Grenfell Street, Adelaide 5000.  | Telephone: (08) 8232 6190

Email: enquiries@salfordcollege.edu.au  |  Enrolment form: www.salfordcollege.edu.au

Bandicoot Group Pty Ltd CRICOS 03076M, RTO CODE 40298

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