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Advanced Diploma of Marketing and Communication

Course available at:      Adelaide Campus     Sydney Campus

CRICOS CODE: 091807G  Program Code: BSB61315

See Upcoming Course Commencement Dates

Click on the course name for more details.

This qualification reflects the role of individuals who apply knowledge, practical skills and experience in leadership and management across a range of enterprise and industry contexts. Individuals at this level display initiative and judgement in planning, organising, implementing and monitoring their own workload and the workload of others

Duration and Course Delivery
52 weeks over 4 terms, including breaks and holidays. The course is delivered over 2.5 days

Delivery Locations

Level 11/68 Grenfell Street, Adelaide SA 5000

Level 5/20-22 Macquarie Street, Parramatta NSW 2150


Study Mode and Assessment Methods
This course is delivered in a classroom environment and includes structured learning activities including theory, group discussions, case studies, presentations, role plays, research, projects, workplace simulated activities, computer activities and written assessments


Entry Requirements

Refer to Entry Requirements on the website for more details


Pathways into the Qualification

International students Applicants need to complete BSB 52415 Diploma of Marketing and Communication before progressing to this qualification


Pathways from the qualification

On completion of this qualification students may choose to progress to an appropriate Bachelor and Higher Education Program


Recognition of Prior Learning / Credit Transfer

Do you already have existing skills and knowledge and don’t need additional training?  Have you done previous training?   Please contact our office if you would like to undertake Recognition of Prior Learning (RPL) or apply for credit transfer. RPL/Credit transfer may reduce your course duration and fees


Course Fees: Refer to Fees and Refund

Easy payment plans available
Other Expenses

For other fees and expenses including Administration Fee, Recognition of Prior Learning, Late and Reassessment Fee please refer to Fees and Refund


Course Structure

There are 12 units in this qualification out of which 3 are core and 9 are elective units. The Salford College Industry Advisory Panel has recommended the elective units which are most suitable for the workplace


BSBADV602 Develop an advertising campaign Core
BSBMGT616 Develop and implement strategic plans Core
BSBMKG609 Develop a marketing plan Core
BSBMKG523 Design and develop an integrated marketing communication plan Elective
BSBMKG608 Develop organisational marketing objectives Elective
BSBMKG607 Manage market research Elective
BSBMKG603 Manage the marketing process Elective
BSBINN601 Lead and manage organisational change Elective
BSBMGT617 Develop and implement a business plan Elective
BSBMGT608 Manage innovation and continuous improvement Elective
BSBMGT605 Provide leadership across the organisation Elective
BSBFIM601 Manage finances Elective


Further Information:

Ph: +61 (08) 8232 6190; +61 (02) 9033 7711



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For more information including Course Tuition and Non Tuition Fees, any other fees that may be payable during your studies, our College facilities, resources, campuses, Refund Policy, Complaints and Appeals Policy, Deferring, Suspending and Cancelling a Students Enrolment, Information about Living in Australia  and accommodation options and links to The ESOS Framework visit the international student tab on our website