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Certificate IV in Marketing and Communication

Course available at:      Adelaide Campus     Sydney Campus

CRICOS CODE: 088680K   Program Code: BSB42415

See Upcoming Course Commencement Dates

Click on the course name for more details.

This qualification reflects the role of individuals working as developing and emerging leaders and managers in a range of enterprise and industry contexts. As well as assuming responsibility for their own performance, individuals at this level provide leadership, guidance and support to others

Duration and Course Delivery
52 weeks over 4 terms, including breaks and holidays. The course is delivered over 2.5 days

Delivery Locations

Level 11/68 Grenfell Street, Adelaide SA 5000

Level 5/20-22 Macquarie Street, Parramatta NSW 2150

Study Mode and Assessment Methods
This course is delivered in a classroom environment and includes structured learning activities including theory, group discussions, case studies, presentations, role plays, research, projects, workplace simulated activities, computer activities and written assessments

Entry Requirements

Refer to Entry Requirements on the website for more details


Pathways into the Qualification

International students are required to complete at least Year 12 or equivalent. For further details refer to Entry Requirements


Pathways from the qualification

On completion of this qualification students may choose to progress to BSB52415 Diploma of Marketing and Communication


Recognition of Prior Learning / Credit Transfer

Do you already have existing skills and knowledge and don’t need additional training?  Have you done previous training?   Please contact our office if you would like to undertake Recognition of Prior Learning (RPL) or apply for credit transfer. RPL/Credit transfer may reduce your course duration and fees


Course Fees: Refer to Fees and Refund

Easy payment plans available

Other Expenses

For other fees and expenses including Administration Fee, Recognition of Prior Learning, Late and Reassessment Fee please refer to Fees and Refund

Course Structure

There are 12 units in this qualification out of which 5 are core and 7 are elective units. The Salford College Industry Advisory Panel has recommended the elective units which are most suitable for the workplace

BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBCMM401 Make a presentation Core
BSBCRT401 Articulate, present and debate ideas Core
BSBMGT407 Apply digital solutions to work processes Core
BSBMKG417 Apply marketing communication across a convergent industry Core
BSBMKG421 Optimise digital media impact Elective
BSBMKG420 Create digital media user experiences Elective
BSBMKG409 Design Direct response offers Elective
BSBADV402 Conduct pre-campaign testing Elective
BSBADV403 Monitor advertising production Elective
BSBADV404 Schedule advertisements Elective
BSBADV408 Review Advertising media options Elective

Further Information:

Ph: +61 (08) 8232 6190; +61 (02) 9033 7711



Bandicoot Group Pty Ltd CRICOS 03076M, RTO CODE 40298


For more information including Course Tuition and Non Tuition Fees, any other fees that may be payable during your studies, our College facilities, resources, campuses, Refund Policy, Complaints and Appeals Policy, Deferring, Suspending and Cancelling a Students Enrolment, Information about Living in Australia  and accommodation options and links to The ESOS Framework visit the international student tab on our website