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Diploma of Marketing and Communication

Course available at:      Adelaide Campus     Sydney Campus

CRICOS CODE: 094437D   Program Code: BSB52415

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Click on the course name for more details.

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Duration and Course Delivery
52 weeks over 4 terms, including breaks and holidays. The course is delivered over 2.5 days

Delivery Locations

Level 11/68 Grenfell Street, Adelaide SA 5000

Level 5/20-22 Macquarie Street, Parramatta NSW 2150


Study Mode and Assessment Methods
This course is delivered in a classroom environment and includes structured learning activities including theory, group discussions, case studies, presentations, role plays, research, projects, workplace simulated activities, computer activities and written assessments


Entry Requirements

Refer to Entry Requirements on the website for more details


Pathways into the Qualification

International students are required to complete at least Year 12 or equivalent. For further details refer to Entry Requirements


Students must complete the following core units from the Certificate IV in Marketing and Communication:

  • BSBMKG418 – Develop and apply knowledge of marketing communication industry
  • BSBCMM401 – Make a presentation
  • BSBCRT401 – Articulate, present and debate ideas
  • BSBMGT407 – Apply digital solutions to work processes
  • BSBMKG417 – Apply marketing communication across a convergent industry


Pathways from the qualification

On completion of this qualification students may choose to progress to BSB52415 Diploma of Marketing and Communication


This qualification suits students seeking employment in the following roles and similar:

Marketing Specialist, Sales and marketing officer


Recognition of Prior Learning / Credit Transfer

Do you already have existing skills and knowledge and don’t need additional training?  Have you done previous training?   Please contact our office if you would like to undertake Recognition of Prior Learning (RPL) or apply for credit transfer. RPL/Credit transfer may reduce your course duration and fees


Course Fees: Refer to Fees and Refund

Easy payment plans available


Other Expenses

For other fees and expenses including Administration Fee, Recognition of Prior Learning, Late and Reassessment Fee please refer to Fees and Refund

Course Structure

There are 12 units in this qualification out of which 3 are core and 9 are elective units. The Salford College Industry Advisory Panel has recommended the elective units which are most suitable for the workplace


BSBMKG507 Interpret market trends and developments Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBMKG522 Undertake project work Core
BSBMKG521 Plan and implement sponsorship and event marketing Elective
BSBMKG525 Design effective web search Elective
BSBMKG514 Implement and monitor marketing activities Elective
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBMKG506 Plan market research Elective
BSBMKG526 Develop strategies to monitor digital engagement Elective
BSBMKG527 Plan social media engagement Elective
BSBFIM501 Manage budgets and financial plans Elective



Further Information:

Ph: +61 (08) 8232 6190; +61 (02) 9033 7711



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For more information including Course Tuition and Non Tuition Fees, any other fees that may be payable during your studies, our College facilities, resources, campuses, Refund Policy, Complaints and Appeals Policy, Deferring, Suspending and Cancelling a Students Enrolment, Information about Living in Australia  and accommodation options and links to The ESOS Framework visit the international student tab on our website